Church Clothes 3

My plan was to write some grand story about how this came together but I'm going to try and give you the bullet points so I can go eat. I can smell dinner cooking across the house.

Reach Records' creative director, Alex Medina text me a famous Civil Rights era image and said "CC3", I was like "word?". Fast forward a Pinterest moodboard and a week later, he tells me I'm shooting it and then drops the bomb that he wants the album art shot on black and white film. I drop everything I'm doing and run to my local camera shop to buy 8 boxes of Ilford XP2 Super 400 film.

The day was overcast with an incessant drizzle— a perfect day to a photographer. Lecrae was about 20 feet away when I arrived to set, I've been to a few concerts but never actually met him. He looks in my direction and says loudly, "Why are you here?!". He thought I was his label mate, Trip Lee. This wasn't the first time that's happened. Needless to say, his outburst broke the ice and we got cracking on Alex's vision for the third installment of Church Clothes. Available now on iTunes!

Art Direction + Design: Alex Medina

Lettering: Dan Cassaro